Strategy Development

Where are you today? Where do you want to be in 6-12 months, and what are your business goals? The marketing strategy answers all these questions.

A marketing plan is the roadmap for your business, which helps pave the way for increased revenue through a thorough audit of the current strategy, sales, and marketing assets. We provide recommendations for short-term and long-term growth. We begin with tracking, measuring, reporting, and analyzing both marketing and sales to have the right information for decision-making.

Questions we answer:

1. Where are we today? An audit and analysis of what works well, what doesn’t work, and the business results.
2. Where are we going? Defining goals, tasks, and directions.
3. Who? Who is your target audience, and how can we better understand them?
4. Value? What value proposition are you creating, and how well is it selling?
5. Customer journey? How are we going to communicate with each target audience, what touchpoints are there with the target audience, and how do we increase the value?
6. Prioritization and resources? How do we get the fastest and maximum return on investment?
7. Marketing plan? A tactical plan for the next 3-6 months to achieve goals and objectives.

What does the marketing strategy at Namba Media consist of?

The main elements of our digital marketing strategy will be as follows:

1. Customer strategy. Obtain information about your potential customers:

• Target audience.
• Customer profile.
• Value proposition.
• Customer journey.

2. Search strategy. Learn how to use search engines to increase visibility:

• Target audience search behavior.
• Keyword research.
• Prioritization.
• Search queries people use to find you.

3. Website strategy. How can your website best attract and convert visitors:

• User journey.
• Website structure.
• Feedback.

4. Content strategy. Content is the fuel that will support your digital marketing activities:

• Content plan.
• Content optimization.
• Content promotion.

5. Marketing plan. We will create a work plan for the project that answers the following questions:

• Which specialists will be on the project and what will be their roles?
• What are the project implementation deadlines?
• Our assessment?

How is the marketing strategy developed at Namba Media?

Developing a marketing strategy is a responsible and labor-intensive process that we divide into several major stages. This way, we obtain a clear picture of business development and a detailed structure with planned milestones.

Stage 1. Review of the current strategy and business goals

Before we can proceed with any sales and marketing growth structure, we need to evaluate your customer strategy, which includes detailed information about potential customers.

Key questions: “Who are we selling to? And how are we going to do it?”.

We will review your current strategy and plans considering the following points:

• Business goals and objectives. Business goals and objectives are the foundation of your overall sales and marketing strategy.
• Branding. How well do you stand out in the market?
• Target audience. How well do you understand who you are selling your products or services to?
• Feedback. How well do you stay in touch with individual buyers who make up your target audience?
• Value proposition. How clearly defined and appealing is your Unique Selling Proposition (USP), and how well is it communicated to your audience?
• Customer journey. How well have you planned the customer journey for each target audience?

Your customer strategy is essentially a way to determine whom you are selling to. It is the most important question a business owner can constantly ask themselves. Your customer strategy should unite all aspects of your product or service and clearly define who, in your opinion, will buy them and why. Without a customer strategy, there will be no sales and marketing strategy. It should form the basis. Because in everything you do, you need to put the customer first.

Stage 2. Management: Data, Tracking, Reporting, Optimization, and Analytics

First and foremost, it is essential to ensure proper management of your marketing channels. The first goal is to ensure that we have accurate tracking to record precise data across all business areas. Then, we can proceed to create reports that we need to see what works and what doesn’t in your marketing, sales, customer service, etc.

Questions we will discuss:

• What do you want to achieve?
• When do you need to achieve results?
• What key steps are necessary for this?

By establishing the right management structure, we can determine:

• What works well?
• What doesn’t work, and where are the errors?
• What is missing in marketing and sales?

We will gather and analyze all your business analytics, primarily using Google Analytics, as well as considering data tracking on the following platforms (depending on the nature of your business):

• Digital marketing: Google Ads, Google Analytics, SMM, Email.
• Offline marketing: materials, incoming call tracking.
• Sales and customer service: CRM and POS, sales data, individual data, business unit data, management data, conversion rates, customer contacts (visits, incoming queries).
• Finances: revenue, expenses, transactions.

Stage 3. Audit, Analysis, and Recommendations

This is where real value and understanding come into play through a thorough audit of each of your key sales and marketing channels. We will examine:

• Marketing: campaigns, assets.
• SEO/search: how to best use search engines to increase popularity.
• Website (user experience, user engagement on the site): how well your website attracts and converts.
• Content: quality of the content produced and its alignment with the set goals.
• Social media: where SMM efforts are directed and the results it yields.

At this stage, it is also important to determine customer value. We need to identify your recurring customers and develop strategies to increase their numbers to build long-term relationships and gain repeat sales. For this, we analyze the following channels:

• Email marketing. How effectively do you use email marketing to engage with customers, generate more conversions, and build strong relationships?
• Loyalty programs. How well do you utilize loyalty programs to attract recurring and long-term customers?

Stage 4. Marketing Plan Development

A 90-day plan. We will develop a plan for the next 3-4 months, focusing primarily on achieving set goals, whether it’s achieving high sales, attracting customers, increasing brand visibility, and more. Key indicators will include:

• Task prioritization.
• Project specialists and their assignments.
• Timelines for task completion.
• Expected results for tracking and evaluation.

A one-year plan. Additionally, we can create a marketing strategy for the next 12 months. We will show you how to increase potential customer numbers and profits with lower costs and improve sales. We will also provide all the resources you don’t have but need.