Where are you today? Where do you want to be in 6-12 months, and what are your business goals? The marketing strategy answers all these questions.
A marketing plan is the roadmap for your business, which helps pave the way for increased revenue through a thorough audit of the current strategy, sales, and marketing assets. We provide recommendations for short-term and long-term growth. We begin with tracking, measuring, reporting, and analyzing both marketing and sales to have the right information for decision-making.
Questions we answer:
The main elements of our digital marketing strategy will be as follows:
1. Customer strategy. Obtain information about your potential customers:
2. Search strategy. Learn how to use search engines to increase visibility:
3. Website strategy. How can your website best attract and convert visitors:
4. Content strategy. Content is the fuel that will support your digital marketing activities:
5. Marketing plan. We will create a work plan for the project that answers the following questions:
Developing a marketing strategy is a responsible and labor-intensive process that we divide into several major stages. This way, we obtain a clear picture of business development and a detailed structure with planned milestones.
Stage 1. Review of the current strategy and business goals
Before we can proceed with any sales and marketing growth structure, we need to evaluate your customer strategy, which includes detailed information about potential customers.
Key questions: “Who are we selling to? And how are we going to do it?”.
We will review your current strategy and plans considering the following points:
Your customer strategy is essentially a way to determine whom you are selling to. It is the most important question a business owner can constantly ask themselves. Your customer strategy should unite all aspects of your product or service and clearly define who, in your opinion, will buy them and why. Without a customer strategy, there will be no sales and marketing strategy. It should form the basis. Because in everything you do, you need to put the customer first.
Stage 2. Management: Data, Tracking, Reporting, Optimization, and Analytics
First and foremost, it is essential to ensure proper management of your marketing channels. The first goal is to ensure that we have accurate tracking to record precise data across all business areas. Then, we can proceed to create reports that we need to see what works and what doesn’t in your marketing, sales, customer service, etc.
Questions we will discuss:
By establishing the right management structure, we can determine:
We will gather and analyze all your business analytics, primarily using Google Analytics, as well as considering data tracking on the following platforms (depending on the nature of your business):
Stage 3. Audit, Analysis, and Recommendations
This is where real value and understanding come into play through a thorough audit of each of your key sales and marketing channels. We will examine:
At this stage, it is also important to determine customer value. We need to identify your recurring customers and develop strategies to increase their numbers to build long-term relationships and gain repeat sales. For this, we analyze the following channels:
Stage 4. Marketing Plan Development
A 90-day plan. We will develop a plan for the next 3-4 months, focusing primarily on achieving set goals, whether it’s achieving high sales, attracting customers, increasing brand visibility, and more. Key indicators will include:
A one-year plan. Additionally, we can create a marketing strategy for the next 12 months. We will show you how to increase potential customer numbers and profits with lower costs and improve sales. We will also provide all the resources you don’t have but need.