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Who is a graphic designer?

Today, we have 5 questions for the graphic designer. What does he/she do? How to become a graphic designer? Is it necessary to know how to draw, etc.?

All these questions will be answered by our graphic designer Altynai. We conducted a short video interview. Enjoy watching!

And for those who like to read, we have written a transcript of the interview. Enjoy reading!

1. Why is a graphic designer necessary?

Most information that people receive is through visual means, and the designer’s task is to provide the graphical presentation of that information.

Posts on social media, company brand books, logos, fonts, motion videos, website designs – all of this and much more is done by a graphic designer..

2. How can you differentiate between good and bad design?

For me, good design is one that effectively solves the set tasks. 

Ask yourself, “What goal are we pursuing? What problem should the design solve?” For example, if it’s an image advertisement, it should be eye-catching, not overloaded, and easily recognizable.

Another aspect is the brand’s values, which the design should also convey.

Lastly, consider the target audience for which the design is intended. For instance, something appealing to stay-at-home moms may not suit the business segment, and vice versa.

If the design fulfills all these tasks, then it’s considered good.

3. How can one become a graphic designer? What skills are needed?

I would say it’s essential to have a combination of skills: knowledge of color, composition, being well-informed and having an interest in arts, which ultimately develops a sense of taste.

Attending Photoshop or Illustrator courses isn’t enough to become a designer. You need to understand that these are just tools. It’s like learning how to hold a pencil and calling yourself an artist.

I’m not a big fan of the word “talent.” It’s more like a skill that can be developed.

4. Can someone become a graphic designer if they can’t draw?

Certainly, yes. For instance, in areas like layout or web design, one can work without drawing skills. Photoshop allows us to avoid drawing altogether. However, the ability to draw can be an advantage, especially among people connected to creativity; drawing is a special kind of relaxation. It could be academic drawing or freehand style. Watercolors, pencil sketches, charcoal – whatever you like. Drawing on an iPad or a graphic tablet is also an option.

5. What advice do you have for aspiring designers?

I advise them to take an interest in art, look at as many works by professionals as possible, develop their taste and style, and not be lazy to redo their work if they are dissatisfied with the quality. For example, cutting out a person in an image may not turn out well the first time, but on the 50th attempt, the quality will be much better.